The Routine App That Actually Works
(Because it roasts you through it)
I failed every routine challenge until I built one that knew when I'd slept like shit and had AI coaches brutal enough to get me out of bed anyway.
My longest streak? 40 days and counting.
The Origin Story
Built Because I Needed It
I tried every routine app. Streaks didn't motivate me. Gentle reminders got snoozed. Accountability apps made me feel guilty, not productive.
Then I got a WHOOP and realised something: my routines failed on low recovery days because the app didn't know I'd slept 4 hours.
So I built Nobiru. It connects to your WHOOP, knows your recovery score, and adjusts your routine automatically. Tired? It compresses to essentials. Recovered? Full send.
Then I added AI voice coaches. Some encouraging. Some... brutally honest. The brutal ones work better. (I had to add disclaimers.)
— Boden Yarrington, Melbourne, Australia
Grow Every Day
Nobiru (伸びる) — “to grow, stretch, extend” in Japanese
A routine app that adapts to your energy and time. Because consistency beats intensity.
Your Routine Knows When You're Wrecked
Nobiru connects to WHOOP to read your recovery score before your alarm even goes off.
Low Recovery
Rough night? We know.
15-minute essential routine
Only the must-do tasks. Get it done and recover.
Fully Recovered
No excuses today.
Full routine, no excuses
You slept well. Time to earn it.
No more forcing a 45-minute routine on 3 hours sleep. No more skipping entirely because “I don't have time.”
Something always beats nothing.
Two Modes. One Rhythm.
Separate morning and night routines with themes that match your energy
Morning Mode
5:00 AM — 5:00 PMStart your day with intention. Warm sunrise themes energize your morning routine.
Night Mode
5:00 PM — 5:00 AMWind down mindfully. Calm night themes prepare you for restful sleep.
See It In Action
A guided routine experience that adapts to your schedule
Build Your Routine
Drag & drop tasks with custom durations
Set Your Schedule
Quick setup for your weekly rhythm
Stay On Track
Guided timer with AI insights
Connect Your Data
WHOOP, Apple Health & more
The Essentials
Everything you need, nothing you don't.
AI Time Compression
Only have 15 minutes? Nobiru intelligently compresses your routine, keeping what matters most.
Streak Tracking
Build momentum with visual progress. See your consistency grow day after day.
Drag & Drop Editor
Customize your routines intuitively. Reorder tasks, adjust durations, make it yours.
Pick Your Level of Honesty
Some days you need encouragement. Other days you need someone to call you out.
The Encourager
Supportive, warm, gentle motivation
“You showed up. That's the hardest part. Let's make this morning count.”
The Drill Sergeant
Direct, no excuses, firm
“No one cares how you feel. Get up, get moving, get it done.”
The Roast Master
Brutal. Funny. Effective.
“Your alarm went off 20 minutes ago. Your pillow is not a personality trait.”
Listener discretion advised on some coaches. We added disclaimers for a reason.
Yes, it's actually this brutal
“Oh, you hit snooze again? Groundbreaking. Really showing that alarm clock who's boss. Your routine is waiting, but sure, take your time.”
The Roast Master — 6:04 AM
“Your WHOOP says you slept 4 hours. I'd say ‘take it easy’ but we both know you'll use that as an excuse to skip entirely. 15 minutes. Let's go.”
The Roast Master — 5:31 AM
“Day 12 of your streak. Don't you dare ruin this now. Even your WHOOP believes in you more than you believe in yourself.”
The Drill Sergeant — 6:00 AM
Our Philosophy
Consistency beats intensity.
A 5-minute routine done every day is more powerful than an hour-long routine done once a week. Nobiru helps you show up — no matter what.
About Nobiru
Built for real life
Built in Melbourne, Australia. Tested on real people who've failed at routines before. Powered by WHOOP, AI, and a slightly unhealthy amount of coffee.
Questions? Email us. We actually reply.
Limited Beta Access
Join the Beta
We're looking for people who can handle being roasted at 6 AM.
Who we're looking for
What you get
Or email us at [email protected]
Ready to Stop Failing Your Routines?
Nobiru is in beta. Request early access and start building routines that actually stick.
Request Early AccessAndroid first. iOS coming soon.